MwareTV to show profitability of OTT IPTV service and branded Proof of Concept at Mobile World Congress
- MwareTV will generate a fully branded PoC IPTV OTT for all stand visitors to take away
- MwareTV will illustrate profitability business cases for visitors with intuitive costing calculator
MwareTV will demonstrate how easy it is to implement feature-rich OTT content delivery using the proven MwareTV platform to mobile operators, telcos and ISPs at Mobile World Congress (Barcelona, 28 February – 3 March, Hall 5, stand 5J66). Showcasing the platforms versatility, each visitor will be able to leave with a fully branded proof of concept service.
OTT as a Value-Added Service (VAS) leads to increased subscriber retention and generates more data traffic across the operators’ network. This results in a higher ROI against the heavily invested infrastructure.
As an established, cloud-based content platform, MwareTV is able to add services very quickly, anywhere in the world. Users are presented with powerful functionality from content acquisition through delivery to white label Android and Apple apps, all simply customised and branded. Highly tailored and fully branded services can typically be online within four weeks.
New at MWC2022 will be the latest version of the mobile apps, designed to provide a more enriched user-experience. MwareTV handles all aspects of delivery, meaning ISPs and telcos do not need to delve into the technology of streaming: simply set quality of service expectations. In many markets, MwareTV can also supply licensed content for multiple channels and services, speeding still further the time to revenue.
The cloud hosted MwareTV service is based on a “pay as you grow” concept, which means there are no high up-front costs. As part of the proof of concept, MwareTV will supply a full costing calculator that provides a comprehensive forecast of the launch and running costs of any new service, leading to full investment transparency and profitability predictions. For telcos and ISPs, the ease of operation, ready to launch apps and financial transparency removes the significant barriers to entry and makes new services instantly competitive.
“Our goal at MwareTV has always been IPTV and OTT made simple,” said CEO Sander Kerstens. “The simplest way to demonstrate how easy it is to get up and running on our platform is to give our stand visitors a demo system, with their own look and feel, to take back to the office and explore.
“At the same time, we can discuss how best to build a business case around the new services that MwareTV opens up,” Kerstens added. “Content streaming continues to benefit from remarkable innovation and growth. Our platform is the trusted route to the capabilities and capacity that this booming market demands.”