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Daniel Conde Coto joins MwareTV to strengthen its operations in the Americas

News and Analysis · May 7, 2024
MwareTV, a leader in cloud-based multi-tenant platforms, is pleased to announce the appointment of Daniel Conde Coto as the new Director of Sales Operations. This strategic hire marks a significant enhancement of MwareTV’s operations across the Americas, a region where the company is experiencing substantial growth.

Daniel Conde Coto holds a degree from the University of Deusto in Spain and an MBA from the prestigious Haas School of Business at the University of California. His career took off as a pilot for Iberia, spanning ten years before he transitioned to the streaming and media industry. In this new phase, Daniel assumed pivotal roles at major companies within the sector. Above all, he is

  • Specialist in online media
  • New Director of Sales Operations, with a focus on LATAM
  • Renowned for expertise in business development


After relocating to Costa Rica, Daniel undertook directorial positions at Avaya and Alcatel. He then led the establishment of Kolbi, a mobile operator under Costa Rica Telecommunication Company, propelling it to success. His journey continued as he became the global sales director at Total Movie, LATAM’s second-largest OTT service. Following that role, he spearheaded business initiatives at notable firms such as Kaltura, Ooyala, Evergent, and Whip Media.

MwareTV’s CEO, Sander Kerstens, commended Daniel’s background: “Daniel’s proven track record is impressive. He brings invaluable skills and extensive contacts, coupled with a comprehensive understanding of the OTT market. His insights and leadership are expected to greatly enhance our presence in Central and South America and contribute globally.”

Daniel Conde Coto expressed his enthusiasm about his new role, stating, “MwareTV presents a distinctive solution in the industry, offering a comprehensive, cloud-based platform that is both quick to deploy and easy to manage. It addresses a genuine market need, and I am eager to assist prospective clients in achieving increased revenue and enhancing customer loyalty.”

Having joined MwareTV in April 2024, Daniel now operates from Costa Rica, ideally positioned to engage with clients throughout the Americas.