You’ve likely been told the purchase costs, but don’t forget to include what’s needed in the future. How about training? What about enhancements? Support? Do you get all future version improvements for free, or what are those costs? It’s important to look several years down the road to understand the overall costs involved so you receive a proper return on investment.

At Rockton, we try to make our downstream costs super simple. We have an optional maintenance plan that sells annually at 20% of the software price, and it includes almost everything: unlimited support, all upgrades, and all enhancements. Because our products are so simple to use, training is rarely needed.